Welcome to Bartend Better Now where we share, interviews, seminars and educational pieces from around the globe all collected from throughout the years of our journey to Bartend Better Now. 

Whether you’re just starting out in the industry or have a passion for cocktails… 

Building a Brand by Focusing on Your On-Premise Strategy >>> Whether you receive minimal data from your distributors or have a complete list of every account serving your rum, the key to building a strong brand lies on the menu. In this panel/seminar, we’ll discuss how you can use menu data to build a more efficient and effective on-premise strategy for your brand. ||

1. Tailoring your approach to menu trends in specific markets

2. Targeting influential and ideal accounts for your product

3. On-premise rum data for Miami-Dade vs New York City vs San Francisco

4. Case study with rum brand

We hope you enjoy…
"Building a Brand by Focusing on Your On-Premise Strategy" seminar by Kiowa Bryan & Nick Nistico at The Miami Rum Congress ep13

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