On this episode of Bar Hacks, host David Klemt welcomes Mike Perry, founder and Chief Creative Officer of Tavern Agency, to discuss the intricacies of branding in the hospitality and beverage industries. With Tavern Agency's focus on food, beverage, and hospitality clients, Mike shares insights from his extensive experience, including working with renowned brands like Old Grand-Dad and Sizzler.
The conversation dives deep into what it means to create a successful brand, Mike and Tavern Agency's Modern Heritage branding approach, the concept of brand equity, and how to navigate the challenges of rebranding legacy brands. Mike emphasizes the importance of understanding a brand's heritage and how to modernize it without losing its core identity. He also touches on the rise of ready-to-drink (RTD) beverages and how they're changing the landscape of consumer preferences.
Listeners will gain valuable insights into the world of branding, including the common pitfalls new brands face, the significance of storytelling, and the delicate balance between innovation and tradition. Plus, Mike shares exciting news about upcoming projects, and explains how he would have approached a rebrand that received an incredible amount of pushback last year.
Don't miss this engaging discussion that will inspire bar, restaurant, nightclub, and hotel owners and operators to rethink their branding strategies, consider rebranding, and embrace the opportunities for growth in the evolving hospitality landscape. Cheers!
Notes
