Maxime Lecocq, Pernod-Ricard USA Prestige sales manager for Las Vegas, comes by the Bar Hacks podcast to discuss the explosion in popularity of luxury spirits. Luxury, premium and ultra-premium spirits and wines have been growing in demand steadily for the past several years. Maxime shares tips for working with brand and portfolio reps, which categories are seeing the most consumer interest, notable bottles in each category, Champagne, preparing for New Year's Eve (hint: finalize your plans ASAP!), and more!

Follow Maxime and Pernod-Ricard USA on Instagram, along with Martell, The Glenlivet, Avión, GH Mumm, and Perrier-Jouët. Check out and connect with Bar Hacks and host David Klemt on Instagram as well. Cheers!