#44: Daan Grasveld (The Urban Jungle Project) from Bao Podcast

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#44: Daan Grasveld (The Urban Jungle Project)

53 minutes Posted Jun 22, 2026 at 11:45 am.

: Intro01:41: Dan’s professional background03:10: Spark for the project05:43: Pivot from energy to nature07:04: Global urbanization challenges08:35: Urban Heat Island effect12:12: Benefits of green roofing14:28: The business case for nature15:48: Launching the first pilot19:45: Founder and partnership dynamics21:54: Choosing heart over head26:55: Embracing generalist leadership29:37: Advantage of organic growth37:59: Modular and lightweight tech39:57: Sensors and maintenance care42:47: Overcoming growth constraints44:47: Measuring biodiversity and impact51:21: Future company vision52:18: Closing and contact info

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In this episode, we sit down with the co-founder and CEO of Urban Jungle Project, a company rethinking how nature can live inside our cities, from green rooftops and living facades to forgotten urban spaces turned into climate-proof ecosystems.We talk about urban heat, biodiversity, 3D-printed jungle blocks, smart plant monitoring, and why the cities of tomorrow may need to look a lot less grey.Let’s dive in.Shownotes:The Urban Jungle Project (https://www.theurbanjungleproject.com/en/) Daan Grasveld (https://www.linkedin.com/in/daangrasveld/)Sony Music Entertainment (https://www.sonymusic.com/) Picnic Supermarkets (https://jobs.picnic.app/en/about-picnic)Ebben Tree Nursery (https://www.ebben.nl/en/)Nos (https://nos.nl/)TU Delft (Delft University of Technology) (https://www.tudelft.nl/en/)Timestamps:

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