You may think you’ve nailed omnichannel if you communicate in multiple channels. 
Not so. 
A true omnichannel approach means developing a cohesive view of the customer and how they want to communicate. 
In this episode, I interview omnichannel master <a href="https://www.linkedin.com/in/jasonwadeosborne/" target="_self"><ins>Jason Osborne</ins></a>, Global Head of Consumer Banking at <a href="https://www.genpact.com/" target="_self"><ins>Genpact</ins></a>. 
Jason &amp; I talked about:
<ul>
<li>What true omnichannel is</li>
<li>2 impediments to orchestrating your data</li>
<li>Stories and examples of a successful omnichannel strategy</li>
<li>The first 2 steps to get in the right omnichannel frame of mind </li>
</ul>
Stay in touch with Banking on Experience by listening on <a href="https://podcasts.apple.com/us/podcast/banking-on-experience/id1505808264" target="_self"><ins>Apple Podcasts</ins></a>, <a href="https://open.spotify.com/show/0SsuALIiOHsDCQSLYcH0nb" target="_self"><ins>Spotify</ins></a>, or our <a href="https://go.crmnext.com/content-library/" target="_self"><ins>website</ins></a>.

Episode 49: Technology, Process, & Innovation: Why FIs Are Lagging

Come hear from the voices of people working at financial institutions all over the world – the voices doing the work, driving change, creating a movement, and building the financial industry into a more positive and innovative place. No topic is untouchable as we discuss everything from DEI and leadership to culture, lending, and so much more. Sponsored by BUSINESSNEXT, a CRM platform built for Banks and Credit Unions where they value the opportunity to Simplify Work, Drive Growth, and Deliver on Experience.