This is not a call to change the colours of your logo. This isn’t about a “refresh.” This is something much bigger. Every system needs calibration. Your brand is a system, and it requires frequent calibration. A simple enough statement, but as with anything in the BAM universe, it is loaded with all kinds of meaning. We’ll be discussing 3 things during this podcast: When it comes to “branding,” what do we mean when we say “recalibrate” and “alignment”?How you probably approached buildin...