When it comes to your brand, culture creates community, and the community then guides the culture. It takes a village to raise a child. Every member of the village - the community - pitches into mold how every child grows and learns. Why? Because those children will eventually grow up to be the elders, teachers, mentors, and leaders who help raise the next generation. No one is selling anything, everyone is involved, and everyone benefits. In a similar light, it takes a comm...