This is also the mentality behind any number of businesses that go into the market without a clear idea of who they serve. On any given day you can see a hundred different brands hoping that if they make the right product in the right way, with enough clever features and flashy copy, an infinite audience will arrive to buy their product hand over fist. First, build it, then they will come - the shortcut to the Law of Attraction. The trouble is: the Law of Attraction is a strategy,...