If your marketing feels exhausting, you're not imagining it.Every week there's another platform to learn, another algorithm to understand, and another tactic promising to help you reach more people. But what if the problem isn't that you need more attention? What if it's that you're acting as though every customer relationship starts at zero?Marketing strategist Raj Lulla believes we've been taught to chase strangers while overlooking the people who already know us, trust us, and want to see us succeed. In this conversation with Dr. J.J. Peterson, he challenges the assumption that growth comes from more followers and explains why generosity, referrals, and genuine relationships still outperform attention in the long run.What You'll Take AwayWhy your best customers may already be closer than you thinkHow relationships create more sustainable growth than chasing attentionWhat happened when one agency traced where its best clients actually came fromWhy exceptional customer experiences are your strongest marketing strategyA simple question that can completely change how you think about growing your businessWhether you're building a business, leading a team, or simply feeling worn out by the pressure to constantly create more content, this conversation offers a different way to think about marketing—one that's built on trust instead of endless attention.If it resonates with you, share it with someone who's working hard to grow their business but may be overlooking the relationships that can help them grow it.Mentioned in this EpisodeLulla Consulting: https://www.lullaconsulting.com Follow Badass SoftiesInstagram: https://www.instagram.com/badasssoftiepod   Website: https://www.badasssoftie.com