You can know your work helps people and still feel weird promoting yourself.The pressure to stay visible, market yourself online, and constantly talk about what you do can quickly start to feel performative, especially for leaders who care deeply about authenticity.In this episode, Dr. J.J. Peterson sits down with Heather Adams to talk about why so many thoughtful leaders struggle with visibility, and how to grow your influence without losing yourself in the process.After decades of helping authors, founders, and entrepreneurs build their platforms, Heather has seen how easy it is for people to believe they need to become louder or more polished in order to succeed.They explore the difference between visibility and performance—and how showing up honestly can become an act of service instead of self-promotion.What This ExploresThe difference between visibility vs. performanceWhy you don’t need to become louder to grow your influenceThe pressure to market yourself online without losing yourselfWhy trying to copy other leaders often backfiresHow to “baby step” into visibility in a way that feels authenticJoin Heather's upcoming Substack Strategy Workshop: Clarify Your Message, Map Your Content & Create Your Launch Plan. Learn more here - https://choicemediacommunications.com/substack-strategyMentioned In This EpisodeChoice Media:  choicemediacommunications.com Instagram: instagram.com/heatherdixonadams  Follow Badass SoftieInstagram: https://www.instagram.com/badasssoftiepod/Website: https://www.badasssoftie.com/