Back to Your Roots
Back to Your Roots
River Valley AgCredit, ACA
From Tobacco Rows To Watermelon Loads
28 minutes Posted Jan 27, 2026 at 7:00 pm.
Meet Keith Harris And Roots
From College Back To Tobacco
Why Diversify A Farm
Scaling Row Crops To 3,500 Acres
Strawberries And Retail Strategy
Watermelons At Wholesale Scale
Family Labor And Legacy
New Ventures: Vital Egg Barns
Market First, Then Grow
Hands-On Harvest: Melons And Berries
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Show notes
Ever wonder how a family farm survives wild price swings, weather curveballs, and shifting markets? We sit down with Kentucky producer Keith Harris to unpack the real mechanics of resilience: diversifying for stability, securing buyers before planting, and building a legacy that gives each child a lane to thrive. Keith’s story starts with dark fire tobacco, which funded decades of growth, then pivots into a multi-enterprise operation spanning 3,500 acres of row crops, retail strawberries, 270...