In this episode, I interview Jarrod Barnes, the Manager of Former Player Marketing for the Los Angeles Rams. A pioneer in this field, Jarrod is one of the first people across the four major sports to have a role tailored to connecting the athletes of the past to the fans of today.  We take a deep dive into the intricacies of marketing athletes across generations, how some of the alumni are spending their time today, and why JT Barrett was short on 4th &1.

Jarrod can be reached at:

Twitter - @JarrodBarnes
Instagram - @jarrodbarnes_
His own show - The Reach Your Prime Podcast
The Athlete Development Lab - https://primeu.org/thelab

Sports 1 Marketing Director of Marketing and Partnerships Jake Fleshner

Back Office Out Front is the podcast covering the corporate army behind the athlete.  Fans tend to associate the "business practices" of their favorite athletes with what they do on the court or field, and maybe an additional shoe deal or two, but that's about it.  The thing is, in many cases, that's only the beginning.  Take a group of people with an essentially unmatched combination of capital and social influence, and business success seems inevitable.  In an array of fields ranging from radio to real estate, athletes have found incredible success away from their original lines of work.  From marketers to investors to media personalities and more, countless individuals have helped athletes transition their sporting success into a career outside of the lines, and this podcast will cover the teams of people that make it all happen.