In this episode, Marcus Seibold and Dr Mohsen Seifi interview Brad Keselowski, the founder of Keselowski Advanced Manufacturing. Brad discusses the pain threshold and the need for corporate cover fire in AM, especially when tackling friction points for buyers and programme managers. He explains the delicate balance needed to achieve specs for creating the most cost-effective parts and how to improve confidence with the digital workflow. Siemens Energy is the series sponsor.