In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Robin Burr. Robin is a sales trainer and coach who helps reps stop losing deals they deserve to win by teaching them to think like a profiler, speak like a hypnotist, and sell like a psychological operator. We dive into the concept of self-persuasion and how to plant the seed of change, his secrets to why traditional sales training often fails, and why he's so passionate about mentoring the next generation of sellers with a psychological approach.

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