Show notes
They say: "The first $175M is the hardest."Marcus Räder from Hostaway surely doesn't hold back in this episode of B2B SaaS CEOs!We discussed his worst mistakes, to save more cash yourself as a founder instead of taking money from early-staged VCs, the different stages of GTM strategy with ICP → the "exciting stuff" → the "boring stuff" → scaled strategy, don't try to be unique with your main KPIs → nail the boring and classical, and much more.-Timeline:1:20 - Who is Marcus Räder?5:00 - 5 quick ones.6:10 - Why he and his co-founders started Hostaway.9:30 - His worst mistakes.16:00 - External questions from Julia Söderqvist at Returbo: "What has been the biggest lesson for you so far, from your journey with Hostaway?"18:00 - GTM strategy deep dive29:00 - The best way to do outreach to Marcus.35:00 - Weaknesses as a leader.39:30 - Why he wouldn't tell his younger self anything different.40:30 - One of Marcus favourite life mottos.-Marcus Räder's LinkedIn: https://www.linkedin.com/in/marketingmarcus/Hostaway's website: https://www.hostaway.com/Josef Fallesen's LinkedIn: https://www.linkedin.com/in/joseffallesen/-Do you want to get more booked meetings and close more deals? Try Vaam for free on vaam.io.-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.
