Chris was asked to guest on the Launch Pod, hosted by Genero Growth’s Josua Fagerholm, to talk about B2B marketing past trends and future growth. 
They chat about:
<ul>
 <li>What B2B companies can learn from B2C
</li>
 <li>The most important thing that will drive growth over the next decade
</li>
 <li>Shifting mindset in measurement
</li>
 <li>Aligning sales and marketing
</li>
 <li>The potential of AI to increase marketing efficiency
</li>
 <li>…and more!
</li>
</ul>
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at <a href="www.hatch.fm" target="_blank" rel="noopener noreferer">www.hatch.fm</a>.

RV 75 - The Future of B2B Event Marketing | Checked In With Splash

Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.