Show notes
Paul Demery, editor at Digital Commerce 360, joins host Barrett Thompson for a candid chat about the urgency thrust onto B2B companies to sell online in a pandemic-induced paradigm shift. Listen to learn why eCommerce pricing must be dynamic and how to accomplish a consistent, real-time pricing strategy across owned eCommerce platforms as well as third party marketplaces. We wrap up the show with a recent case study of how dynamic price optimization is paying dividends for a global building products manufacturer.
You can find the resources mentioned in the episode here:
Roofing Supplies Manufacturer Takes Pricing to New Heights