Show notes
Morgan sits down with Breezy Beaumont, former Head of Growth & Marketing at Correlated, to discuss product qualified leads (PQLs) and how they transform a product-led growth strategy. They dive into building revenue intelligence, PQL vs. MQL vs. SQL, how sales changes in a product-led company, and building the revenue teams of the future. Get ready for a serious knowledge drop from one of the leaders in product-led revenue.Connect with Breezy BeaumontLinkedInWebsiteIn this episode, we cover:Product-led growth vs. ABM & Outbound (1:20)Sales teams in product-led companies (3:10)Adding value in the buyer’s lifecycle (6:42)Product qualified leads – PQL (8:31)Why PQLs exist post-purchase (13:29)Common mistakes & successes (15:48)Mistakes in shifting a company to product-led growth (19:32)Creating centralized revenue intelligence (23:36)Judgment calls when creating PQLs (28:15)Breaking down silos (31:28)The end of the CMO? (34:47)Layering on traditional outbound in product-led firms (37:02)Product-led movements for enterprise buyers (43:08)Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithJoin the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement docs that help you prospect better. Learn more at b2bpowerhour.com/join.
