Content is a new, powerful channel for sellers to reach their buyers.

For sales reps to remain competitive, they must learn what content works, what content does not, and how to fine tune their own content creation.

In this episode of the B2B Power Hour, Morgan speaks with community growth expert, former chief evangelist at Challenger, current community growth at Lavender, Jen Allen-Knuth to answer the question: what works when creating content as a salesperson?

Listen in as we discuss:

• How creating content consistently can soften-up prospects for an easier sell
• Why sellers should approach content with the long-term selling relationship in mind, not just the short payoff
• How to create content that will help educate your prospect on you, and you to educate yourself on your prospects
• Why sellers should post their own insights to invite alternative points of view from other sellers and their prospects

Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith

Follow Jen Allen on LinkedIn: https://www.linkedin.com/in/demandjen1/

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