Show notes
Linda Melone, a conversion copywriter, joins the show to break down what makes great content – and great copy – sing. She illustrates the difference between copy and content, breaks down her favorite frameworks for creating social content, and the psychological drivers of great copy. Oh, and there’s also a PRO tip about creating buttons that convert!Connect with Linda MeloneLinkedInWebsiteIn this episode, we cover:What’s copy vs. content? (1:29)How to start creating content (5:39)Frameworks for better content (8:42)Calls to action on social content (17:04)Common B2B mistakes in copy and content (20:57)Secrets of high-converting copy (25:16)Structuring pages against data (30:00)Favorite shortcuts of high-converting copy (35:30)Linda’s favorite tip for buttons (38:04)Permanent vs. contract copywriters (41:31)Key ingredients of great content (43:45)Linda’s Power Hour (45:28)Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithJoin the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement docs that help you prospect better. Learn more at b2bpowerhour.com/join.
