Show notes
Morgan sits down with Laura Erdem, an Account Executive at Dreamdata.io to discuss how to use content & social selling to drive pipeline. They dive into Dreamdata’s approach to LinkedIn and how AEs can use content to build pipeline and generate demand. They also touch on Dreamdata’s unique approach to RevOps.Connect with Laura ErdemLinkedInWebsiteIn this episode, we cover:Dreamdata’s first content initiative (2:42)Laura’s approach to content as an AE (4:45)Why repurposing content works (7:32)Metrics to pay attention to (9:19)The big play from Dreamdata’s CRO (15:07)Why experimentation leads to success (19:30)Multi-touch pipelines (21:38)How content leads to a new marketing approach (26:06)Laura’s curiosity superpower (29:25)Laura’s content creation process (32:13)How Morgan thinks about podcasts (37:44)Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithJoin the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement docs that help you prospect better. Learn more at b2bpowerhour.com/join.