In this episode of B2B No Bull, Liz and Mark Brohan unpack the shifting landscape of Diversity, Equity, Inclusion, and Belonging (DEIB) with transformational growth advisor Sarah Alter, former CEO of NextUp. As legal pressures and public backlash prompt some companies to retreat or reframe their DEIB efforts, Alter argues the real focus should be organizational alignment. She shares why tying culture initiatives to measurable KPIs—and leading from the CEO level down—drives sustainable business results. Featuring examples from major brands and insights on emotional intelligence and learning models, this episode makes one thing clear: alignment, not acronyms, fuels performance and long-term success.