We’ve all felt misunderstood at one time or another in life. It’s not ideal.
What’s great about people misunderstanding your product, though, is it gives you a chance to refine your features, market positioning, messaging, and sales development process.
In this #Sales episode of B2B Growth, James chats with 7x startup seller, sales advisor, and community leader of #Death2Fluff, Belal Batrawy.
The two discuss:
- Overcoming the Curse of Knowledge in order to empathize w/ your customers
- Strategically adding friction to the sales process to qualify faster
- How to help SDRs own their career growth in 4 steps
Resources mentioned in this episode: