Making Content to Get People to Listen
2022 is going to be a big year for a lot of businesses. But some industries are projected to grow even more this year, like
Fitness, Digital Events and Conferences and Home Improvement.
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Mission Statement
- 3 areas we’re focusing on this week
- A. Getting people to listen to you
- B. Listening to people
- C. Developing what you listen to
Vision Statement
- Every time you sell someone, they must be:
- Greeted with love
- Invited to be family
- Made comfortable
- Shown the way
- Only the person that gave birth to the baby has the mother instinct
Business Plan
- If your business has no disciples plus those disciples aren’t evangelizing plus those who are evangelized to aren’t becoming disciples plus those disciples aren’t making other disciples, you don’t have a business.
- Disciple - someone who duplicates the behaviors and products of the organization or teacher
- You can’t be a disciple without fruit
- If your teachings aren’t clear, you can’t have disciples
- You’re out of the middle class when you have $10 million
- The equivalent of $10 million is $10,000/month after all expenses are paid that have nothing to do with your effort.
- How do automate the process of people following us or automate people themselves?
- How do we automate our work and effort and how do we automate acquisition?
How to Automate
- Use sales funnels - an automated sales process that takes a prospect from next best move to next best move in your organization
- Ex: Video games have figured out how to funnel you into enjoying the game; they call them tutorials and put a story line to it
- You can’t automate something that doesn’t already have an algorithm (a set of instructions)
- Antonio has copied the processes of Verizon, Chick-fil-A, and McDonald’s
- Verizon keeps the best technology
- McDonald’s focuses on the 2nd, 3rd, and 4th sale immediately
- The goal is to walk people to your back end product
- Antonio has been working on a book that comes with a movie, a 365-day journal with transformational exercises, a 12-week ascension program, and a podcast
Final Thoughts
- How do you tear up your business and fix it everyday at the same time
- How do you become a slave every second while being free every second
- How do you convince people you’re doing it without them knowing you’ve done it
- If you don’t have someone selling or marketing your business without you, you don’t have a business
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