A strong demand generation strategy that delivers long-term growth isn’t built overnight. Our guest, Hannah Forson, Sr. Demand Generation Manager at BambooHR, joins Amy Woods to explore how she leads a team that drives high-quality leads in an inbound-only sales motion.

Hannah shares her insights on balancing in-house expertise with outsourcing, the power of webinars for repurposing, and why B2B marketing is starting to look a lot more like B2C. She also discusses how AI is shaping content planning and why demand gen strategies should always be built with the long game in mind.

Find out:

• Why long-term thinking is key to demand generation success (and how to manage expectations)
• How to determine what stays in-house and what to outsource
• Why external vendors should be seen as strategic collaborators, not just service providers
• Why webinars are one of the best content formats for repurposing
• How AI can enhance content planning without replacing human creativity
• Why personalization and storytelling are becoming non-negotiable in B2B marketing

Important Links & Mentions 

• Hannah on LinkedIn https://www.linkedin.com/in/hannahforson/
• BambooHR https://www.bamboohr.com/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/
• BambooHR Case Study https://www.content10x.com/case-study-bamboohr/