From print journalism to digital content strategy, our guest Luba Czyrsky's journey is anything but conventional. She calls herself an 'accidental marketer,' a title earned when a pivotal move in 2004 led her into content marketing long before it became a buzzword.

Host Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Find out:

• Luba’s transition from print to digital and content strategy
• Why freelancers are key to maintaining flexibility
• Why your content team should speak to your metrics people
• Views on AI and balancing technology with the irreplaceable human touch
• How to use AI for content creation when working in asset management

Important Links & Mentions 

• Luba on LinkedIn https://www.linkedin.com/in/lubaczyrsky/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/