In this talk, Anurag Gupta, VP for AWS Analytic and Transactional Database Services, talks about some of the key trends we see in data lakes and analytics, and he describes how they shape the services we offer at AWS. Specific trends include the rise of machine generated data and semi-structured/unstructured data as dominant sources of new data, the move towards serverless, SPI-centric computing, and the growing need for local access to data from users around the world.