In this session, learn about the new, seller-specific features in AWS Marketplace that make it easy for sellers to close transactions with over 190K active customers. Learn how to publish and update products as part of your feature release process with Self Service Listings. We review how you can target specific customers with special or customized pricing using Seller Private Offers and how you can accelerate your contract negotiations with the Enterprise Contract for AWS Marketplace. Lastly, we discuss how to combine these and other AWS Marketplace features to grow your business by reaching new buyers and converting perpetual licensed customers to a subscription model.