Show notes
It's not easy creating a sustainable fashion brand from scratch but Jyoti persisted and started Highonfleurs despite the obstacles that came her way.
Jyoti shares her experience of working as a full-time Production Merchandiser and making time to launch Highonfleurs - created for women who are unapologetically themselves. She talks about everything that is involved in creating a fashion brand from fit outs to production, factory visit to china (including stalkers following her to her hotel room!), the importance of networking and turning to friends for help. We discuss the differences between her brand vs. other high street brands, difference in. price points, the use of deadstock fabric, using recycled labels and the consequences of choosing sustainable vs fast fashion on the entire supply chain.
It was really inspiring to hear Jyoti's story and I loved how personal and honest she was about the realities of starting a fashion brand - the good and bad. Jyoti's journey also shows that it's not always necessary to go to University and it's fine to follow the path that's right for you.
Check out www.highonfleurs.com
Instagram: @highonfleurs
