On this episode of the AV+ podcast, host Dan Ferrisi, Group Editor, Commercial and Security at Emerald, talks with Frederick Loucks, consultant to manufacturers, integrators and end-user organization, about the need for integrators to have a value-based, proactive approach rather than a conventional reactive approach. He emphasizes the significance of technology integration and the concept of outcome assurance. The duo discusses the following: the importance of invisible technology that suppo...