Simplifying Car Tech: Matching Customer Understanding with Clear Definitions
In this episode of AutoKnerd, we explore how to effectively communicate complex car technologies to customers. Learn techniques to understand your customer’s knowledge level, simplify technical concepts, and avoid overwhelming potential buyers. Enhance their buying experience by ensuring they feel confident and informed.
Tune in for tips to make car tech accessible and boost customer satisfaction.
Jul 4
23 min
In this episode of AutoKnerd, we explore the crucial part of the sales process: follow-up. Effective follow-up is about more than making another sale—it’s about building long-term, trusting relationships with your customers. Learn how to keep customers answering your calls, avoid being pushy, and organically gain referrals by focusing on genuine customer care.
Tune in for actionable tips to enhance your follow-up strategy and ensure lasting customer satisfaction and loyalty.
Jun 27
24 min
Welcome to the 17th episode of AutoKnerd! In this episode, we dive into the often-overlooked but incredibly important step of the automotive sales process: the delivery.
A great delivery is more than just handing over the keys—it’s about creating a memorable experience that ensures the customer’s happiness and sets the foundation for future loyalty. Join me as I explore why a thorough and thoughtful delivery process is crucial for both the customer and the dealership.
In this episode, you’ll learn:
Importance of a Good Delivery: Understand why a smooth and detailed delivery process enhances customer satisfaction and fosters positive relationships.
Steps for a Successful Delivery: Discover the key steps to ensure a comprehensive and engaging delivery experience, from vehicle walkthroughs to personalized service.
Creating a Lasting Impression: Learn techniques to leave a lasting impression that encourages customers to return for future purchases and refer friends and family.
Benefits for the Dealership: Explore how an excellent delivery process can lead to repeat business, positive reviews, and increased customer loyalty.
Whether you’re a seasoned sales consultant or new to the automotive industry, this episode is packed with actionable insights to help you elevate your delivery process and enhance customer satisfaction.
Don’t miss out on these valuable tips—tune in now!
Jun 20
29 min
Welcome to the 16th episode of AutoKnerd! In this episode, we delve into the crucial final step of the automotive sales process: closing the deal.
I explore the fundamental differences between a salesperson and a sales consultant. While a salesperson might sell you anything for a paycheck, a true sales consultant strives to fulfill your needs and desires, all while aiming for maximum profit.
Join me as I break down the contrasting approaches to closing a car dea
Jun 13
22 min
The test drive is not just a routine step—it’s a powerful opportunity to connect customers with their future vehicle on an emotional and practical level. Join me as I share best practices and techniques to make your test drive presentations more impactful and effective.
🔑 Here’s what you’ll learn:
Preparation: How to get the vehicle and yourself ready for a smooth and successful test drive.
Introduction: Making a great first impression and setting clear expectations for the test drive.
Feature Demonstration: Highlighting the vehicle’s key features to align with the customer’s needs.
Observation and Interaction: Engaging with the customer during the drive to understand their impressions and address questions.
Whether you’re a seasoned sales professional or just starting out, this episode is packed with actionable insights to help you enhance your test drive presentations and boost your sales success. Don’t miss out on these valuable tips!
👉 Watch on Youtube: https://youtu.be/lMwoLWta1SU
Jun 6
19 min
Welcome back to AutoKnerd! In today’s podcast, we’re diving deep into a crucial aspect of the car sales process: the walk-around. 🚗
The walk-around is more than just showing a car to a potential buyer; it’s a dynamic and interactive presentation that can make or break the sale. This process involves guiding the customer around the vehicle, highlighting key features, and demonstrating how the car meets their specific needs and desires. It’s about crafting a narrative that connects the vehicle’s features with the emotional and practical needs of the customer.
May 30
20 min
In our 13th episode of AutoKnerd, we dive deep into the essential practice of fact-finding in the car sales process. Discover why it’s crucial for car sales consultants to invest significant time in asking questions and uncovering the unique needs and desires of each customer.
Join me as I explore how every need and desire is intricately tied to an emotion, and why understanding and tapping into these emotions can transform the sales experience. Learn how selling based on these emotional connections is far more effective than simply showcasing a vehicle and hoping for the best.
This episode is packed with insights and strategies to help you elevate your sales approach by prioritizing the customer’s emotional journey. Don’t miss out on these valuable tips to enhance your fact-finding skills and drive successful sales outcomes!
May 23
24 min
In this episode of AutoKnerd, host Andrew Sardone delves into the crucial step of the car sales process: needs assessment. With a philosophy centered on prioritizing the customer's experience, Andrew emphasizes the importance of understanding the customer on a deeper level to guide them towards the perfect vehicle.
Tune in as Andrew explores the emotional connection customers have with the features they desire in a car, and how to leverage this connection to drive purchasing decisions. By elevating these emotions into action, Andrew demonstrates how sales professionals can not only meet but exceed customer expectations while maximizing profitability.
Whether you're a seasoned salesperson looking to refine your approach or a newcomer eager to learn, this episode offers valuable insights into transforming customer insights into successful sales outcomes. Don't miss out on this enlightening discussion on customer-centric selling strategies in the automotive industry!www.AutoKnerd.com [email protected]
May 16
24 min
in to our latest episode as we delve into the crucial first step of the automotive sales process: The Meet and Greet. Discover expert tips and strategies to optimize your customer interactions and maximize profitability.
🤝 Learn the importance of professionalism, politeness, and kindness in fostering customer rapport and paving the way for a profitable fact-finding needs assessment.
💡 Uncover the truth behind common myths surrounding the Meet and Greet, and gain valuable insights into why preparation is key to sales success in the automotive industry.
May 9
27 min
Are you a sales consultant looking to elevate your game and maximize your success in the automotive industry? Tune in to the latest episode of the AutoKnerd podcast as we unveil the essential preparations every sales consultant must make before saying hello to a new client!
In this insightful episode, we explore the ten crucial steps to enhance readiness, effectiveness, and success during the initial meet and greet. From researching the customer and knowing the inventory to practicing active listening and setting goals, we cover everything you need to know to create a positive first impression and drive sales performance to new heights.
May 1
49 min
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