In this week’s episode, Rusty is joined by Jaci Russo, Co-founder and CEO of brandRUSSO to discuss her book, He Said, She Said: Branding, the writing process, and how she uses her new book for new clients. She also discusses Brand State University, an online learning platform she founded.

The Authority Marketing podcast is all about how to build a personal brand with an emphasis on impact & business growth - not ego. Drawing on interviews with some of the world's most influential thought leaders, this marketing podcast will teach you how to build your personal brand, conquer social media marketing, grow your audience and make a bigger impact with Authority Marketing. Hosted by entrepreneur and bestselling co-author of Authority Marketing, Rusty Shelton, this podcast will help you build your roadmap for personal branding success.