This week, Rusty Shelton talks with good friend and fellow Austin-based marketer, Nick Alter, about how building the perfect website is much like building a custom home and why the laborious process is so important to your personal and business’s brand. Nick also reveals the four things you need to answer as to why a client should choose your business over a competitor, and why he’s obsessed with helping businesses and communities grow in a way that is both sustainable and scalable.