This week, Rusty Shelton connects with Salesforce.org Executive and the leader of the Democratize Ventures Brandolon Barnett about the recent release of his book and how to build a career that impacts others for the greater good. Brandolon talks about how anyone can connect a business to social impact to attract consumers and retain talent. Brandolon also offers a step-by-step thinking pattern for company leaders who want to expand their efforts in the Corporate Social Responsibility movement, especially if they feel they are behind or too small to make a difference.