This week, Rusty talks to Helen Chong, Founder of Haylen Group and author of Power To Change Lives, about how her family going bankrupt as a child changed her perception of financial security, independence, and taking chances. Helen discusses what it was like to come to America as a teenager and break into a male-dominated, real estate industry. She lifts the curtain on how she leveraged Authority Marketing, her book, and newsjacking to build trust and credibility.