<ul> <li>Social Media Mantra: Create Consistent, Compelling Content</li> </ul> <ul> <li> Would your audience liken your social media content to the sounds of the squawking parrot? What would make people compare our content to such a cringe-worthy cacophony of sounds?  <ul> <li dir="ltr"> Lack of value?  </li> <li dir="ltr"> Over promotion?  </li> <li dir="ltr"> Too frequent?  </li> <li dir="ltr"> Too long?  </li> <li dir="ltr"> Boring? So how do we avoid being the squawking parrot and, instead, be more like the Wise Owl? Always. Add. Value.      <ul> <li dir="ltr"> What problems can we help solve?  </li> <li dir="ltr"> What information can we pass along that will truly benefit others?  </li> <li dir="ltr"> How can we put a smile on our followers' faces?  </li> <li dir="ltr"> How can we inspire? Entertain? Educate?  </li> <li dir="ltr"> Is our content serving us or serving them?  </li> </ul> Let's keep these two beautiful birds atop our proverbial shoulders as a constant reminder to always be striving to serve our audience instead of serving ourselves.  </li> </ul> </li> </ul>

Talk More About your Baristas, Less About your Coffee

In the past, it was perfectly acceptable to “pay no attention to what's going on behind the curtain,” but today, that’s exactly what your audience wants to see. This podcast unpacks tried and true principles to put culture, community and connection at the core of your digital strategy.