Do you want to learn how to do audience research & cold outreach?Listen to this interview with Amanda Natividad of SparkToro, where we discuss:– How to do cold outreach– What audience research is and how it’s different from market research– SparkToro’s approach to content– A case study with one of SparkToro’s customersTimestampsAbout Amanda NatividadAmanda Natividad is Marketing Architect for audience research startup, SparkToro.She previously led marketing for SEO and content agency Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.Amanda is a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.Resources Mentioned: SparkToro’s Office Hours – https://www.crowdcast.io/sparktoro_official SparkToro’s newsletter – https://sparktoro.com/audience-research-newsletter Jeremy Moser’s copywriting course – https://www.copycourse.io/ Demand Curve’s teardowns – https://www.demandcurve.com/teardowns Amanda’s personal site and newsletter – https://www.amandanat.com/Connect with me:- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/- Subscribe to my newsletter: https://anferneec.com/newsletter- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message#authenticinfluence #b2b #podcast