How much content should you be giving away for free? Should you be giving away the farm?

In this episode, we take a look at one marketing strategy that has worked really well for business owner James Michael, CEO of Justified Talent. 

We discuss:

• How much content should you be giving away for free
• How James Michael was able to grow his new business without a single outbound sales call
• James Michael's experience with giving away valuable content on Linkedin
• What valuable free content looks like
• How to make sure you're not giving away too much for free

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Meet our guest - James Michael

• https://justifiedtalent.com/
• https://www.linkedin.com/in/sales-recruiter-smallbusiness-advisor/

Resources mentioned

• The Free Line: Does Giving Away Valuable Content for Free Hurt Your Business? by Shane Melaugh https://activegrowth.com/free-vs-paid-content/