<h1>"Voice Content and Usability" | Preston So, author</h1>
Today, Adam sits down with <a href="https://www.linkedin.com/in/prestonso/" rel="nofollow">Preston So</a>. Preston is an expert in voice tech, and is the author of "Voice Content and Usability," which launches TODAY, June 22.
Check out the book here: <a href="https://preston.so/books/voice-content/" rel="nofollow">https://preston.so/books/voice-content/</a>.
AI-powered transcript on <a href="https://authave.com" rel="nofollow">authave.com</a>.
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The DNA of an Authentic Leader: Callie Schweitzer, LinkedIn

You ever see an ad or look at a brand and think, “Come on. Get real.”?

You’re not alone. I’ve seen it. And on this podcast, I say it -- directly to their leaders.

My name’s Adam Conner, and I know brands are always searching for personal truth -- their version of authenticity.

Frankly, they need it -- because consumers are louder and more skeptical than ever before.

And in a world where people will talk about you whether you like it or not, it’s critical to stand up for something and tell real stories.

But what does that even mean? How do you do that? And most importantly, why?

Tune in to hear all about it from Chief Marketing Officers, CEOs and founders from the most interesting brands in the world.

And together we’ll discover that each and every journey to get real takes a turn down Authentic Avenue.