<h1>PGA Tour Superstore | Jill Thomas, CMO, CxO, Head of eCommerce</h1>
Today I chat with <a href="https://www.linkedin.com/in/jill-thomas-b339099/" rel="nofollow">Jill Thomas</a>, who is the CMO / CxO / Head of eCommerce for <a href="https://www.pgatoursuperstore.com/" rel="nofollow">PGA Tour Superstore</a>, a growing golf retail footprint founded by industry legend <a href="https://en.wikipedia.org/wiki/Arthur_Blank" rel="nofollow">Arthur Blank</a> which has everything your golf game needs...except a better approach shot.
Today, we discuss Jill's approach!
Full transcript (powered by AI, provided by Descript) available at <a href="https://www.authenticavenuemedia.com/post/take-a-swing-at-the-story-jill-thomas-pga-tour-superstore" rel="nofollow">https://www.authenticavenuemedia.com/post/take-a-swing-at-the-story-jill-thomas-pga-tour-superstore</a>.
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Theme Song: Extreme Energy (Music Today 80)
Composed &amp; Produced by Anwar Amr
Video Link: <a href="https://youtu.be/8ZZbAkKNx7s" rel="nofollow">https://youtu.be/8ZZbAkKNx7s</a>

"Greenwashing" Doesn't Work: Jonathan Webb, Founder & CEO, AppHarvest

You ever see an ad or look at a brand and think, “Come on. Get real.”?

You’re not alone. I’ve seen it. And on this podcast, I say it -- directly to their leaders.

My name’s Adam Conner, and I know brands are always searching for personal truth -- their version of authenticity.

Frankly, they need it -- because consumers are louder and more skeptical than ever before.

And in a world where people will talk about you whether you like it or not, it’s critical to stand up for something and tell real stories.

But what does that even mean? How do you do that? And most importantly, why?

Tune in to hear all about it from Chief Marketing Officers, CEOs and founders from the most interesting brands in the world.

And together we’ll discover that each and every journey to get real takes a turn down Authentic Avenue.