Before prospects ever meet you, they’re often researching your firm online—and client reviews play a major role in what they see.

In this solo episode, we explore how advisors can build a stronger online reputation by collecting and using client reviews as part of their marketing strategy.

 Why client reviews influence prospect decisions

 Where reviews show up in your online presence

 How to ask clients for reviews naturally

 Ways to use reviews in your marketing

 Brought to you by the Financial Planning Association (FPA)