<p>Audiobook marketing and podcast marketing doesn’t have to be different from book marketing or any other marketing for that matter.</p>

Ch. 27: Think Outside of the (Boom) Box

Have you ever noticed that, after listening to a podcast or an audiobook, you feel like you know the author? 

Our ears bring information into our brains in a different way than our eyes by reading the words--or even our eyes through watching a screen. 

I’m no aural scientist, but what I personally get with audio is a connection. A connection to the author, to the words, to the story, to the material. It sinks into your brain, I can almost feel it seeping through the nooks and crannies of my mind like water over porous volcanic rock. 

This is what I’m after. This is the connection I love to have as a reader and this is what I strive for as an author. This is why I’ve built this course so you too can connect with your readers.
 
The rest, a booming audiobook market, smartphones around the world with one-tap access to audio, and a relatively untapped market compared to print and ebooks, is gravy.