Marketing is often misconstrued as promoting a brand, especially among the startup community. If you think marketing is all about spending money around a brand story, then we have much to discuss. This episode is likely to be a important step for you to learn that BEST MARKETING is about when you are STOPPING TO SPEND on a brand. Iconic brands like Apple, Dove, Dettol learnt that LESS IS MORE before they became famous. But that involves a vital first step called EMPATHY  for you to start to understand what marketing truly is. Give a listen and you will not regret it.