Mindset for Marketing
Mindset for Marketing
Anirban & Friends
Decisions To Help Thrive During Difficult Times
18 minutes Posted Nov 24, 2022 at 6:30 pm.
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This episode was recorded during Covid and we spoke essentially about talent being the real asset of any company to tide over tough times. To see people as essential to business, as assets & not as variables. There are too many examples of retrenchment especially during balance sheet announcement or any sign of rough weather. That shows business are not being built for the long term & is definitely not great for brand love & trust. We also had a wonderful conversation with Sparklework Films ( https://www.facebook.com/sparkleworkfilms ) owner Prabhu & how empathy during these times takes the business further. He pointed out that the talent in your team are the true asset of the company.