Free trials and proofs of value are key factors in deciding whether or not to purchase a cybersecurity solution.
But there are concerns with them too.
CISOs and security practitioners have to be real smart and careful about which products they allow within their environments.
In this episode, I had a brutally honest conversation with Nick Ryan, Director - Enterprise Security, Governance, Risk, & Compliance (CISO), Baker Tilly US, about his challenges, goals, what vendors do that piss him off, and the alternatives.
Join Audience 1st Today
Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: <a href='https://www.audience1st.fm/'>https://www.audience1st.fm/</a>

[BEST OF] What Cybersecurity Pros Hate MOST About the Industry

Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?