I've been interviewing cybersecurity buyers about why and how they buy for 4 months. The tables have turned. Nelson Gilliat, host of The Buyer Centric Revenue Model Podcast asked me how and why I buy.

In this episode of Audience 1st, Nick digs in deep to understand:

• The methods that get me to look at a vendor or solution.
• Platforms I trust to learn about new vendors or solutions.
• How I learn about and research vendors.
• The % I take a demo from marketing promotions.
• The % split preference for getting information from marketing versus sales.
• The preference for working with one salesperson versus multiple salespeople.
• What turns me off and causes me to tune out.

And more!

Check out the Buyer Centric Revenue Model: https://www.linkedin.com/company/buyer-centric-revenue-model/

Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/