Audience 1st
Audience 1st
Dani Woolf
3 Massive Problems That Hinder Cybersecurity Marketers & Salespeople
16 minutes Posted Jun 3, 2022 at 5:02 pm.
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Show notes
“Name a problem in the security world.”

That was one loaded question Mike Krass, owner of MKG Marketing and host of “What’s the Problem?” Podcast, asked me.

That request got me thinking and sifting through the 101 problems I had listed when prepping for our call. (Remind me to share that with you another time.)

Three main issues stand out to me as a marketer and professional in the cybersecurity industry.

We’ll dig into that today (or you can just listen to the problems I unravel in Mike’s episode).

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