Even if you never made a sale with somebody, if they brought you 10 people that ended up needing a solution like yours and you were able to help them move their mission forward, it still works out.
In this episode, I had a brutally honest conversation with John Gates, Lead IT Security Operations/Threat Response Analyst at a Fortune 500 company, about his challenges, goals, what vendors do that piss him off, and the alternatives.
John is currently Lead IT Security Operations/Threat Response Analyst at a Fortune 500 company.
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[BEST OF] What CISOs Hate + The Alternative

Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?