Send us Fan Mail Matt Rotheram and I break down how NIL negotiations really work when the public numbers are noisy and the real terms stay private. We also talk about why fit, development, and a long-term plan can matter more than a slightly bigger college payout, especially if the goal is an NFL career. • Media-driven NIL expectations and why players overvalue themselves without market visibility • How schools budget NIL and negotiate more systematically than fans assume •...