Send us Fan Mail Jay Bilas and I challenge the claim that NIL and the transfer portal make college athletics “unsustainable,” and we point out how the industry keeps finding money for everything except athlete compensation. We argue for player choice, smarter support systems, and a path that looks more like contracts and collective bargaining than one sided restrictions. • why “unsustainable” gets used selectively when athletes get paid • facility spending, bloated staffs, and inc...